Real Talk

Pivoting, but like, on purpose 

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As a multifaceted woman who wears many hats and honors many titles (gah, can y’all relate?!), the one I’m most proud of is encourager.

Meet Courtney

Listen y’all, pivots are inevitable. (And they’re not a dirty word, either.) 

While I want to cut the crap and tell you to “Put your big girl panties on and deal with it!” instead, I’m going to go a wee bit deeper. Bear with me. 😉 

So here’s the thing…pivots are gonna happen in life. 

In fact, they’re gonna be required

But what’s super cool is that when you do them right, you’ll wind up exactly where you’re supposed to be and typically through the past of least resistance, too. 

The more we can all learn to embrace and honor pivots for what they are (stepping stones and nudges to follow and carve out our best paths) the more we can actually play friendly and cozy up to them, rather than shy away or be scared and nervous about them. 

Curious what my pivots have looked like over the years? 

HERE’S THE DOWNLOW:

In 2010 I was fired from my first corporate job. I pivoted and found a better one.

In 2017 I closed the door to my corporate career. I then walked through a more fulfilling one to discover my entrepreneurial career.

In 2020 the pandemic impacted my wedding business at its core. I followed my gut and my heart and leaned into my other gifts and strengths to launch Educate | Empower | Encourage, which as of this email, has crossed more than 2 million in sales and served more than 2,000 creative small business owners across more than 17 countries

In late 2021 I became a mom. I got super clear on my own boundaries and desires and in 2022 had my personal biggest revenue year EVER as a newly postpartum mama on a six month maternity leave.

In 2023 I introduced my personal brand (phew, another risky “putting myself out there” kinda vibe) and pivoted away from an in-person networking/mastermind focus in the business to a more scalable digital online courses/programs focus to reach more people and make more impact.

In 2024 I did more than a quarter of a million dollars in first time launches after hacking at it behind the scenes for two and a half years. 

So you see, pivots, they’re on purpose. 

And y’all they are GOOD! 

In fact, they’re our friends, so it’s time to stop acting otherwise. 

Because at the end of the day, pivots are the bridges that take us from where we are to where we want to go. 

Pivots close the gap. 

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